Įsta Soler, founder and president of the Family Violence Prevention Fund said: "When we heard 'Rain on Me' and saw the Ashanti LidRock mini movie, we knew the powerful messages about violence that they artfully convey would speak to a lot of people. Proceeds from sales of the LidRock discs were put toward the FVPF. LidRock and the Family Violence Prevention Fund Īshanti partnered with LidRock and the San Francisco-based Family Violence Prevention Fund (FVPF) to raise awareness of domestic violence during National Domestic Violence Awareness Month and to help distribute the mini-movie, which was also shown on MTV, BET, and other music video programs. There are three versions of the video: one where the song begins at the start with the video's end showing Ashanti still sitting in a limo looking out of the window the second with Ashanti singing in the rain wearing a yellow dress as scenes from the first video play in between, and the third (the mini-movie), which has more dialogue spoken by Ashanti and Tate themselves.
In the mini-movie version, we see Tate driving in a car as previous scenes are shown before he is hit by a truck and killed. After a last confrontation, Ashanti ends the relationship as sounds of rain and thunder are heard gradually increasing leaving André behind. Towards the climax, Tate is caught cheating on Ashanti with another girl as she tells him to leave. In the video, Ashanti and Tate (playing her boyfriend André) are shown in a relationship together while close-up scenes of her bruised face and glimpses of the two of them fighting appear throughout. The abusive boyfriend was played by actor Larenz Tate, best known for starring in Dead Presidents, a film which also features " The Look of Love" by Isaac Hayes.
The who rain on me movie#
Ashanti explained: "We wanted to make a short movie that was 'real' - that showed that no matter if you're rich or poor, black or white, famous or not, domestic violence can touch your life."
Wanting to make a cinematic and narrative-driven video for the song, she worked with LidRock and director Hype Williams to produce the clip. Records labelmates Charli "Chuck" Baltimore and Ja Rule.Īshanti's lyrics for "Rain on Me" address the pains and challenges of facing, and eventually overcoming, an abusive relationship. The remix also features Hussein Fatal and fellow The Inc. The rap remix found on the Collectibles by Ashanti album interpolates "Can I Live" by rapper Jay-Z, which also samples the same Hayes song (and also produced by Irv Gotti). The song's music video was released on August 28, 2003, and features Ashanti playing a superstar abused by a jealous boyfriend, played by actor Larenz Tate. In 2004, the song earned Ashanti a Grammy nomination for Best Female R&B Vocal Performance. "Rain on Me" reached number seven on the US Billboard Hot 100 chart and the top 20 in the United Kingdom. It contains a sample of " The Look of Love" by Isaac Hayes that was used on Snoop Dogg's song "G'z Up Hoes Down", a track that was removed from his debut album Doggystyle for sample clearance issues (and later cleared for the compilation album 15 Years on Death Row). " Rain on Me" is a song by R&B singer Ashanti, released in August 2003 as a single from her second album Chapter II.
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